Victory House, 170 Tottenham Court Road, W1T

Victory House is a cool, elegant retrofit of a tired, mixed-use 1980’s block on Tottenham Court Road, achieving a bold modern presence. It comprises a ground floor of retail units and office reception, four floors of offices and two floors of residential accommodation.

The key move was the transformation of the building exterior. Heavy framed windows were replaced by lightweight units with frameless corners, dramatically lightening the appearance of the building exterior. This aesthetic was continued with the glazed balustrades forming the guardings to the buildings top two residential floors. Finally, by re-painting the existing brickwork black, the building was given a complete facelift, transforming an anonymous presence on Tottenham Court Road into a powerful intervention at minimal cost.