W Hotel

W London is a hotel-led mixed use building. The architecture references the rich heritage and contemporary context of the location.

The façade is a fine, fritted, translucent veil floating over a stony inner shell. By day, this veil is cool, calm and restrained, referencing the quiet English reserve of its neighbours. As dusk falls, tinted light stains the etched veil in a series of dynamic “performances” and the veil becomes a dynamic digital canvas upon which guest artists can ‘paint’ their visions.